MODEL SEARCH
Are you the next face of the Light Up movement?
We’re launching an open call for models who represent the heart of cannabis culture, streetwear energy, and the underground scenes that inspire our world from warehouse parties to festival fields.
Whether you live for late nights and heavy bass, fresh fits and rolled Js, or just bring an undeniable vibe we want to see you.
Light Up your life & register now!
Light up modeling contest! Register now to showcase your talent registration closes June 1, 2025
Must be 21 years of age or older to enter.
Grand Prize
Professional photo shoot in NYC
Two (2) nights hotel 5-star
Round-trip to NYC
All Expenses paid
Editorial feature in Light Up
Custom apparel feature
$1,000 cash
Potential modeling contract consideration
