New York Culture-Tech Creative Agency

Demand
Attention.

Build Culture at Scale Direct to Factory Retail Packaging Systems Content That Moves Build Culture at Scale

Light Up builds the creative infrastructure behind modern brands — content, talent, packaging, events, digital systems, and campaigns engineered to move culture and convert attention.

01
Light Up Your

AI Automation

Automated dashboards, workflows, approvals, content systems, and business operations built to make brands move faster without losing control.

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AI Automation
02
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Apparel & Merchandising

Premium merch, apparel drops, tags, packaging, and product presentation that turns your brand into something people actually want to wear.

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Apparel & Merchandising
03
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Branding

Identity systems, visual direction, launch worlds, signage, brand voice, and strategy that make people recognize and remember you.

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Branding
04
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Content Production

Commercial photo, video, campaign content, live production, and culture-driven visuals built for brands that need to be seen.

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Content Production
05
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Events

Launch events, rooftop activations, pop-ups, VIP experiences, and branded moments people remember, film, and talk about.

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Events
06
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Marketing

Campaign strategy, media planning, rollout systems, growth analytics, influencer seeding, and conversion-focused marketing built to move attention.

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Marketing
07
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Packaging / Displays

Retail-ready packaging systems, labels, boxes, bags, jars, displays, and takeout presentation designed to make products feel premium.

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Packaging / Displays
08
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Software Development

Custom apps, portals, dashboards, admin systems, client platforms, and branded software built around the way your business actually works.

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Software Development
09
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Social Media Automation

Content calendars, publishing systems, engagement workflows, approvals, analytics, and social operations that keep your brand visible every day.

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Social Media Automation
10
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Talent / Influencers

Models, creators, hosts, DJs, ambassadors, and culture movers connected to campaigns, events, content, and brand activations.

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Talent / Influencers
11
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Web Design

High-end websites, landing pages, responsive experiences, UX flows, SEO foundations, and conversion systems designed to look expensive and perform.

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Web Design

Built for
Cannabis.

Full-service. No middleman. No excuses.

View All Services
1+
Roster Talent
45+
Brand Partners
120+
Campaigns Delivered
8
Years in NYC Cannabis

The Work
Speaks.

Start a Project
Light Up campaign — DUMBO Brooklyn
Campaign — DUMBO '24
Zizzle product photography
Product — Zizzle Cannabis
Velour brand & store photography
Branding — Velour
Queens apparel campaign
Apparel — Queens Drop
Social media content
Social — Content Series

Talent
Marketplace

LUM
model
Jody

Zizzle Cannabis

Product photography. Brand identity. Campaign rollout.

Work With Us

Ready to
Light Up?

Whether you're a brand, a creator, or just figuring it out — the door is open.

Start a Project Join the Roster