We were here when it started. New York's first and only full-service cannabis creative agency — production, talent, and culture under one flame.
Light Up Media started in 2018 in Queens, New York — back when cannabis marketing was still illegal in most of the country and brands had nowhere to turn. We built this agency for brands that needed to exist in a space where the rules hadn't been written yet.
We're not consultants who read about the industry. We've been in dispensaries, on set, in the streets, building the culture from the ground up. Every creative decision we make comes from lived experience, not a playbook.
Today we run a full-service agency with a talent marketplace, editorial magazine, and annual Litty competition — all under one roof in Queens, New York.
Founded in Queens, NY during the pre-legalization era
First full-service cannabis creative agency in New York
Every decision made from lived experience, not theory
Let's build something that can't be ignored.